Hunt Your Way

Vulpi was established in 2020 with one clear goal — to bring innovation and fresh design to the Australian hunting and outdoor market.

Created by two cousins who grew up connected to land, riverbanks and wide open skies, Vulpi was built from real experience in the field — not from behind a desk.

We understand what hunters need because we are hunters.

Proudly Australian

Vulpi is proudly Australian owned and operated, based in Rural, NSW. Growing up in rural Australia shaped the way we see the outdoors — it’s not just a pastime, it’s part of everyday life. From river systems and farmland to scrub country and open plains, our environment influences the way we design, test and refine our products.

Being a rural brand keeps us grounded. It reminds us who we build for — real hunters and outdoor enthusiasts who value practicality, durability and authenticity.

  • Where It Started

    The idea for Vulpi began with a simple frustration — too much hunting gear looked the same, felt the same and performed the same.

    We wanted to create products that:

    • Performed in real Australian conditions
    • Looked different
    • Felt premium
    • Reflected who we are and where we come from

    From pig hunting knives to performance fishing lures and outdoor apparel, every Vulpi product is designed with purpose.

  • The Meaning Behind “Coming Home”

    At the heart of Vulpi is the story of “Coming Home”.

    It represents two cousins travelling back to family, hunting along riverbanks, walking dried creek beds and crossing paddocks of rich black soil plains under Gamilaroi skies at dusk and dawn.

    It’s about connection — to land, to culture, to family and to the reason we hunt.

    Our special edition artwork, created by a local Gamilaroi artist, reflects that journey and reminds us that the outdoors is personal.

  • Built for the Future

    Vulpi is growing.

    With new product releases on the horizon and a commitment to pushing design and performance forward, we’re building a brand that stands out in the Australian hunting and outdoor industry.

    We’re not here to follow trends.
    We’re here to create gear that works.

FAQs

Where are Vulpi products designed?

Vulpi products are designed in Australia, with a focus on performance in real Australian hunting and outdoor conditions.

What fish species are your fishing lures designed for?

Our fishing lures are designed for Australian river and estuary species including flathead, bass, bream, estuary perch and other predatory fish. Performance may vary depending on water conditions and technique.

Do you ship Australia-wide?

Yes, we ship across Australia. Shipping times and costs will vary depending on location and delivery method selected at checkout.

 Will you be releasing new products?

Yes. Vulpi is continuously developing new hunting and outdoor gear. Keep an eye on our New Releases section or follow us on social media for updates.

What does “Hunt Your Way” mean?

It means there’s no single “right” way to enjoy the outdoors. If you’re respecting the land and getting what you want from the experience, you’re doing it right.

Join the Journey

Whether you're pig hunting in thick scrub, casting into river snags, or just wearing the brand with pride — you're part of the Vulpi story.

Because the outdoors isn’t one-size-fits-all.

It’s yours

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